What Made Kim Kardashian a Commercial Success
What does someone "without talent" do to become one of the most influential people and earn almost 60 million dollars in a single year?
This year the list of the 100 most influential people of 2015
of Time magazine included personalities that many of us probably expected,
however there were also several surprises, such as the controversial Kim
Kardashian, along with her husband Kanye West.
He is a successful musician who has now entered the fashion
industry, breaking parameters and elitist norms, however Kim throughout his
career has been described simply as "famous for being famous", which leaves
us with the question of his resounding success without having a single
talent that can be recognized with the n-ked eye. She does not sing, she
does not dance, she does not act, she is not a professional model, she is
simply Kim Kardashian, however there is something that she is: a business
woman.
Before starting her reality show she was just a rich girl from
California, heiress to a fortune, nobody really knew her, which makes
questionable the factor of her success that just came out of the blue, since
how are you going to watch a TV show? television of the life of someone you
have no idea who it is? That is the real question of the phenomenon.
“Acting and singing are not the only ways to be talented, it is a
skill to make people love you for being you, instead of them loving you for
a character that was written by someone else,” Kim said in an interview with
The Guardian . Could it be that the true factor of the beginning of her
success is due to luck, controversy, personality, authenticity in front of
the media, exposure, exhibitionism, representation of an atypical beauty
model, or simply a combination of all?
It is said that the beginning of the Kardashian empire began in
2003 with the leaking of a sex video with what was then her current
boyfriend, for which she received 5 million dollars thanks to the lawsuit
she filed and continues to obtain approximate profits of up to $50,000 a
week in royalties. From there, both negative and positive opinions from the
press put it on the map, after all there is no such thing as bad publicity,
right? Days later, taking advantage of the moment, Kris Jenner took a pilot
program of her reality show to producer Ryan Seacrest, who supported them
and, either by a stroke of luck or a very good communication and marketing
strategy, took them to where they are now.
With hundreds of products and projects that it has developed,
from diet pills, clothing stores and its own show on the E! channel, the
Kardashian family has definitely doubled the fortune that their father left
of approximately 100 million dollars to become a phenomenon of social media
and business.
Currently, in small or large mass media, there is always at
least one publication about her, who has more than 51.5 million followers on
Instagram and 36.7 million on Twitter, remains relevant day by day and
always makes sure to be news. , it is not known for sure how it started, the
disturbing thing is how has it remained in force for so long?
She knows how to make money: Whether with the help of her
mother, who is the mastermind of the family, or on her own, Kim knows how to
monetize everything she does; She according to Forbes in 2014 she added a
total profit of 28 million dollars, however in 2015 she managed to almost
double that amount with 53 million dollars. His first startup "Shoedazzled"
obtained profits of 60 million dollars, it is suspected that for each tweet
he publishes recommending a product he receives the amount of 10,000
dollars, the recently signed contract for 3 more years for the realization
of the reality of the family reaches the 100 million dollars, his project
"Kim Kardashian: Hollywood" is estimated to have earned approximately 200
million dollars in one year. Kim says that although she is criticized, the
secret of her fortune is not to stop working and to keep in constant
movement.
He knows the importance of social networks: The growth he has
had over the years is mainly due to his presence in social media, it is no
coincidence that he constantly updates his Twitter, Facebook and Instagram,
he knows that part of his success is It owes social networks, even she
herself affirms that her online game "Kim Kardashian: Hollywood" has been so
popular thanks to the synchronization she has in terms of clothes and
destinations, when she uploaded a photo to Instagram with a certain bikini
on the beaches from Mexico, people would go to the app to update their
player's location and clothing to match hers. In such a technological world,
the best strategy to stand out is good management of social networks and
contact with followers, since increasing the number of fans represents
growing the brand.
She knows how to call theattention: Michael O'Leary, CEO of
Ryan Air says that one of his secrets to staying relevant is always trying
to get attention and Kim knows exactly how to pull it off. Word of mouth
advertising within public opinion is one of the best strategies to remain
popular, Kim is aware that his empire is based on it and that fame is
definitely ephemeral, more so at this time, that is why he is currently He
has dedicated himself to getting as much business as he can, because he
knows that for now it will continue to work. Even Kim claims that her
reality show started to try to promote the stores that she had opened with
her sisters in 2006 “Dash”, however she never thought that it would become
such a phenomenon. Whether it's "breaking the internet" with some of her
controversial photo shoots, with her provocative outfits and even with her
curvaceous image, with which she surprisingly entered a market where the
trend was bodies extremely thin.
She surrounds herself with the right company: Kim has a large
number of relatives, be it her direct sisters, her half-sisters, her
hard-working and successful mother, her controversial ex-husband, Bruce
Jenner - who recently changed his sex and name Caitlyn - and even her famous
and talented husband. They all have entrepreneurial DNA, which is why they
have made the most of it, from dabbling in the world of fashion, launching a
children's clothing line, writing books, even selling pairs of socks at high
prices. In addition to this, Kim is aware that she cannot do everything, it
is only the image that will ensure the success of her brand, however she
knows that adding value to the product is one of the most important things,
so when she created ShoeDazzle she founded it Accompanied by Brian Lee, a
successful startup expert entrepreneur, when creating her online game she
also made sure to do it surrounded by the best creatives and programmers
available.
There is still no correct answer about the Kardashian
phenomenon, what is a fact is that this famous person, loved or hated,
talented or simply lucky, influences the world and a lot, she has known how
to take advantage of her fame in a profitable way, mixing work hard with the
show business to have millionaire results, he even knew how to get something
good out of something bad, considering where his true fame comes from. In
addition to everything, she has known how to modify beauty standards, she
knows how to extend her target market and above all how to land it, she
definitely knows the industry better than anyone and from being controlled
by the media, it seems that now she is the one who controls them, managing
the agenda setting perfectly with an impeccable communication strategy.
