Kim Kardashian has never denied wanting to be famous.
Now, her
former media strategist claims that her infamous 2012 “flour bomb” attack
was actually a manufactured “media moment.”
Sheeraz Hasan, a p.r. professional who worked with Kardashian
starting around 2005, claimed that the incident at the reality star’s True
Reflection perfume launch in West Hollywood, California, was an inside job,
according to the British Channel 4 documentary “The Kardashians:
Billion Dollar Dynasty.”
But sources close to the situation told The Post that
Kardashian was never aware of the move and placed the blame on People for
the Ethical Treatment of Animals, the animal rights organization that was
originally speculated to be behind the incident.
Hasan alleged
that they had “discussions” with Kardashian and her team and she was
“willing to get flour bombed” before the event so that the media would
report on the launch. The incident was also included in a Season 7 episode
of “Keeping Up With the Kardashians.”
He claimed he told
Kardashian at the time: “OK, this is what’s going to happen. You’re going to
be fine, you’re going to be safe, but we’re going to create a media moment.
If we create media gold, guess what’s going to happen? Everyone’s going to
be talking about your perfume, everyone’s going to buy it.”
“Are the team in on it? Of course, they’re in on it,” Hasan
added.
At the time of the attack, it was speculated that a PETA
activist had thrown flour on the Skims founder, as the organization
previously condemned Kardashian’s former love of real fur. The assailant was
said to have shouted “fur hag” when she dusted Kardashian’s long black hair
with the white powder.
Kardashian reportedly cleaned off in a
private room before finishing out the night.
The woman, Christina Cho, was reportedly detained by hotel staff until
police arrived but Kardashian chose not to press charges.
PETA
denied being behind the flour incident at the time; however, Cho was
allegedly a PETA member who staged anti-fur protests in the organization’s
name.
“Perhaps the bigger reveal is that Kim’s assistant is a secret
PETA member?” PETA senior vice president Lisa Lange said regarding Hasan in
a statement to The Post on Monday. “We may never know, but we do know that
Kim’s now fur-free, and that’s what really matters to us and to the animals
she’s preventing from being caged, tortured and electrocuted for fur.”
This
reportedly isn’t the first time Hasan has exposed Kardashian’s hunger for
fame. In 2020, he alleged that one of the first sentences she ever spoke to
him was: “Sheeraz, I want to be one of the most famous people in the
world.”
“If you’re in the business of fame, you need to be a
narcissist. You need some serious self-belief and that’s what her X factor
was,” Hasan added.
PETA came for Kardashian again in December
2022 after sharing a video that they claimed made it seem like her two
Pomeranians live in her garage.
“Knowing that Kim Kardashian is anti-fur and mostly vegan,
we are hoping hard that she does not relegate her dogs to life in a garage,”
Lange told Page Six.
“What PETA does know is that dogs are highly
social pack animals who need more than just soft beds and decorative
stockings: They deserve to feel safe, loved, and to live inside the house as
part of the family.”
