Netflix would have more serious problems than expected in Spain.
The portal, which announced last February the end of shared accounts in our
country and other regions -in the US it will arrive soon-, it could have lost
many more subscribers and users than was initially believed. Yesterday it was
reported that at least 1 million users had given up get off the portal
streaming, but other analyzes suggest the number is even higher and closer to
2.5 million subscribers.
The loss of Netflix users and subscribers is worrying, but the platform
remains the leader in Spain by far
The new report by Barlovento Comunicación leaves no room for
doubt: Netflix has lost 2.5 million subscribers during the last quarter in our
country. The data is extracted from TV-OTT barometer. 1st Wave 2023 and they
attribute the loss of users and subscriber leakage to the implementation of
the streaming giant’s new monthly fee of 5.99 euros, in order to share
membership. Curiously, the Barlovento report is clear: we are not talking
about users, we are talking about subscribers. In the case of contrasting, The
problem for Netflix is much greater, since it would be 2.5 million accounts,
and not users, cancelled.
Despite this severe setback, Netflix continues to be the leader in
Spain. The report explains that of the 30.3 million Spaniards who access
payment platforms (figures that encompass 81.2% of the population in our
country), 27% consume Netflix, 17.9% do the same with Prime Video and 12.3% do
so with Movistar Plus+. Netflix’s market penetration is higher than that shown
by other platforms and portals so far, with 52.6%, placing itself at the head
of the tough streaming competition and above Amazon, with 49.3%, which is
getting closer and closer. Prime Video is followed by Disney+which has
obtained its best data in Spain to date, with a scope of 28%. Also noteworthy
is the push of SkyShowtimewhich in just a few weeks of availability, has
obtained 1.8 million users in its first month of activity.
-
“
-
Netflix
continues to maintain the hegemony of streaming in Spain but loses users at an
alarming rate
However, internationally, Netflix has grown in the
first months of 2023 and its advertising plan stands out as an intelligent
medium-term strategy. Despite the fact that it is losing territory with
respect to Amazon in the US, it maintains its hegemony. Curiously, and
returning to Spain, it should be noted that Barlovento’s analysis explains
that lThe most watched series by Spaniards during the first quarter of 2023 It
has been an own production of Netflix, the snow girlthe adaptation of the
novel by Javier Castillo starring Milena Smit and Jose Coronado, with 4.9
million unique viewers.
