Audiences said let’s go to the movie theater for “ The Super Mario Bros. Movie ” this weekend. The animated offering from Universal and Illumination powered up with $204.6 million in its first five days in 4,343 North American theaters, including $146.4 million over the weekend, according to studio estimates on Sunday.
With an estimated $173 million in international earnings and a global total of $377 million, “Mario” broke records for video game adaptations (passing “Warcraft’s” $210 million) and animated films (“Frozen 2’s” $358 million).
Its global total makes it the biggest opening of 2023 and the
second biggest three-day domestic animated opening (behind “Finding Dory”).
It’s also a record for Illumination, the animation shop behind successful
franchises like “Minions,” which has made over $5 billion from its 13
films.
“This partnership between Nintendo and Illumination is
just incredible and led to this extraordinary performance,” said Jim Orr,
Universal's president of domestic distribution.
The PG-rated
“Mario” is an origin story of Brooklyn plumbers Mario, voiced by Chris
Pratt, and Luigi (Charlie Day), who fall into a pipe and come out in another
world full of Nintendo’s most famous characters, from Bowser (Jack Black) to
Princess Peach (Anya Taylor-Joy). Critics were largely mixed. “Mario”
currently has a 56% on Rotten Tomatoes. But audiences were more favorable,
giving it an A CinemaScore.
Orr said that theater owners were
surprised by just how broad the audiences were and reported seeing some
ticket buyers decked out in character costumes for the movie. According to
exit polls, 59% of the audience was male and 45% were between the ages of 18
and 34.
“$377 million worldwide is just astounding and a testament to
how important outside of the home activities are for families,” said Paul
Dergarabedian, the senior media analyst for Comscore. “Kids and their
parents collectively were able to go out, have an outside the home event for
the whole family at a relatively bargain price compared to a trip or a
sporting event.”
Also, Dergarabedian noted, there is a long
runway before “Guardians of the Galaxy Vol. 3” opens on May 5.
“This
was a perfect release date,” Dergarabedian said.
“Mario” wasn’t
the only movie based on a brand that opened in theaters this week. Ben
Affleck’s “Air,” about the origins of Nike’s Air Jordan and how the
corporation signed Michael Jordan, also debuted in 3,507 theaters Wednesday.
The film, which marks Amazon Studios first global theatrical release, has
grossed an estimated $20.2 million since opening Wednesday in North America,
with $14.5 million coming from the weekend to give it a fourth place
start.
With an R-rating, “Air,” starring Matt Damon, Viola Davis
and Affleck, was a bit of adult-targeted counter programming to the “Mario”
juggernaut. Reviews were glowing (95% on Rotten Tomatoes) for the film which
debuted as a surprise screening at the South by Southwest Film Festival last
month, helping to bolster buzz. Audiences were 55% male and 39% over the age
of 45.
“’Air’ found its audience. It’s a solid gross,” Dergarabedian
said. “This one is in it for the long haul.”
“Air" is the first
film from Affleck and Damon's new company Artists Equity which was formed
last year in partnership with RedBird Capital.
Second place went
to “John Wick Chapter 4” which made $14.6 million in its third weekend,
bringing its total grosses to $147.1 million. Close behind was “Dungeons
& Dragons: Honor Among Thieves” which placed third with $14.5 million in
its second weekend, while “Scream VI” rounded out the top 5 with $3.3
million.
In limited release, Kelly Reichardt’s art-centric “
Showing Up,” with Michelle Williams and Hong Chau, also bowed on four
screens, grossing $66,932.
“This is such an important weekend for
theaters, a home stretch heading into the summer movie season, and this is a
perfect scenario,” Dergarabedian said. “It’s game on for movie theaters when
a lot of people thought it was game over.”
Estimated ticket sales
for Friday through Sunday at U.S. and Canadian theaters, according to
Comscore. Final domestic figures will be released Monday.
1. “The
Super Mario Bros. Movie,” $146.4 million.
2. “John Wick: Chapter
4,” $14.6 million.
3. “Dungeons & Dragons: Honor Among
Thieves,” $14.5 million.
4. “Air,” $14.5 million.
5.
“Scream VI,” $3.3 million.
6. “His Only Son,” $3.3 million.
7.
“Creed III,” $2.8 million.
8. “Shazam! Fury of the Gods,” $1.6
million.
9. “Paint,” $750,000.
10. “A Thousand and
One,” $600,000.
