Google worried since December after Samsung issued code red to tech giant citing rise of OpenAI's ChatGPT
The artificial intelligence (AI) arms race is gaining pace after a number of technology behemoths are participating in the struggle to fill the gaps and modernise their offerings.
Similarly, tech giant Google is also working on a new
AI-powered search engine under a project named Magi, reported New York
Times.
The project of building the search engine is underway as
the tech colossus is also updating its technology within the already
established platforms. The new search engine will offer a far more
personalised experience to its users than its current services.
In a statement by Lara Levin, a Google spokeswoman said: "Not
every brainstorm deck or product idea leads to a launch, but as we’ve said
before, we’re excited about bringing new AI-powered features to search and
will share more details soon."
The decision comes after a report
in New York Times said that the smartphone giant Samsung has announced that
it could make Microsoft Bing the default programme in its devices.
According
to the report, Google fears that it could lose $3 billion in revenue if the
South Korea-based smartphone company switches to Microsoft Bing.
Google has been worried since December last year after Samsung
issued a code red to the tech giant citing the rise of OpenAI's popular
chatbot ChatGPT.
Jim Lecinski, a former Google vice president of
sales and service, said: "The company had been goaded into action and now
had to convince users that it was as powerful, competent and contemporary as
its competitors."
The supremacy in the search engine by Google —
that dominated the business for 25 years — is under clear threat after
Microsoft in collaboration with OpenAI announced in February to relaunch
Bing.
Google planned to release its initial features to around one
million people which will expand drastically to 30 million by the end of the
year. According to the company, the search engine service will only be used
by users in the US.
