Joe Benarroch who initially worked at Facebook and previously he was the executive vice-president for communications, advertising, and partnerships at NBCUniversal
Twitter has hired senior NBCUniversal executive Joe Benarroch as part of Elon Musk's strategy to transform the social media platform's top team.
Benarroch is beginning his role on Monday, to focus on business operations, CNN reported.
The announcement follows another one made by the Tesla CEO around a month earlier, in which he declared NBCUniversal's head of advertising, Linda Yaccarino, Twitter's new chief executive.
Yaccarino will replace Musk, who will remain closely involved
in the company, the report said.
Benarroch recently updated his
LinkedIn profile, indicating that he will join Twitter's New York office.
"I
am looking forward to bringing my skills to Twitter and working with the
entire team to build Twitter 2.0 together," he wrote in a post about his
move.
Meanwhile, Yaccarino tweeted: "Welcome to the flock
@benarroch_joe! From one bird to the next."
Welcome to the flock, @benarroch_joe! From one bird to the next.
— Linda Yaccarino (@lindayacc) June 4, 2023
Let’s get to work @Twitter! #timetofly
Previously, Benarroch was the executive vice president for
communications, advertising, and partnerships at NBCUniversal, and he has
also worked at social media giant Facebook.
Late last week,
reports emerged that Twitter's second head of trust and safety under owner
Elon Musk had resigned.
Ella Irwin took over the post when the
previous head Yoel Roth left in November 2022, a month after Musk took over
the company.
The responsibility of the head of trust and safety content
moderation is a subject that has received attention ever since Musk took
control of the company.
The reason behind Irwin's resignation
remains unknown, but it did come a day after Musk publicly criticised
Twitter's content moderation decision.
Since spending $44 billion
to acquire Twitter, the tech billionaire has been under pressure to find a
new CEO and turn his attention back to his other companies, such as electric
vehicle manufacturer Tesla and rocket company SpaceX.
Moreover,
the tech billionaire has appointed Yaccarino as Twitter's new CEO to manage
its commercial operations, which have had trouble turning a profit, and will
continue to serve as executive chairman and chief technology officer.
