Everyone loves Emma Watson for playing Hermione in “Harry Potter” or Belle in “Beauty and the Beast,” but not everyone knows the other side of the British actress; the one committed to weaving sustainability into the fashion industry
From donning vintage gowns to dresses made from recycled water bottles, Emma Watson has always been ahead of her time when it comes to slow, sustainable fashion. Not only has she been integrating sustainability and green outfits into a notoriously wasteful industry, but she is living proof that sustainable fashion can be as luxurious as the next Oscar de la Renta or Versace look.
Emma Watson social media activism
The actress even started an Instagram account during the press tour for “Beauty and the Beast” (2017), a page dedicated to promoting vintage, recycled fashion options that reduce waste, Watson-style.
What brand does Emma Watson promote?
In 2016, Watson’s sustainable fashion style hit the red carpet
at the Met Gala. In collaboration with Eco-Age and Calvin Klein, Watson’s
gown was sewn from organic cotton, organic silk, and upcycled water bottles.
Watson has also had a running list of her go-to sustainable
brands for years. The luxury designers include Stella McCartney, Catbird,
Gabriel Hearst, and Simon Miller. Together, these brands produce
red-carpet-ready looks with upcycled plastics and low CO2 emissions as well
as water usage.
Watson has also been a vocal supporter of Good On
You, a popular resource that rates fashion brands based on their commitment
to sustainability and transparency.
“As consumers, we have so much power to change the world by just being careful in what we buy.” - Emma Watson , actor and slow fashion advocate, supporter of Good On You ♻️🖤👗 @Deal_Town pic.twitter.com/zEZlynz6Z8
— fgfprelovedboutique (@fgfpreloved) November 9, 2021
Watson continued, “Good On You is my benchmark for sustainable
fashion. This means that when I’m given a platform to speak about my choice
of outfit, I will have a meaningful story to tell. And it’s powerful.”
Emma Watson sustainable fashion activist
With celebrities like Emma Watson and groups like Good On You,
there are so many admirable figures that do the research for sustainable
fashion so you don’t have to. In today’s hectic world, where technology and
fast fashion trends tend to blindside us, knowing that there are trustworthy
idols out there shines a more hopeful light on the future.
