The specific scene in question was not disclosed by Gerwig and Robbie
Mattel's president and CEO, Richard Dickson, personally traveled to Barbie film's set in London set to express his concerns about a particular scene he felt was not in line with the company's brand.
In a recent cover story by Time magazine, new details about the production of Greta Gerwig's Barbie movie have emerged.
Both Gerwig and lead actor Margot Robbie were able to convince
Dickson to keep the scene in the movie by performing it for him live on
set.
“In that very first meeting, we impressed upon Ynon we are
going to honor the legacy of your brand, but if we don’t acknowledge certain
things—if we don’t say it, someone else is going to say it,” Robbie said.
“So you might as well be a part of that conversation.”
While
the specific scene in question was not disclosed, Dickson's involvement
highlights that the upcoming "Barbie" movie aims to be more than just a
sanitized tribute to the iconic doll. As indicated in the film's trailer, it
intends to cater to both Barbie enthusiasts and those who may hold
reservations about the brand.
During the early discussions with Mattel CEO Ynon Kreiz, Robbie
emphasized that her vision for the Barbie movie included addressing both
on-brand and off-brand topics. Robbie expressed the importance of
acknowledging certain aspects to honor the brand's legacy, even if they
might be controversial.
Additionally, the film aimed to convey
that there is no singular way to be Barbie, ensuring that Robbie's portrayal
was not the sole representation.
The highly anticipated Barbie movie is set to release on July
21 and has already generated excitement, with Ynon expressing enthusiasm for
potential future installments.
Barbie will be distributed by
Warner Bros.