The Duchess of Sussex looks set to re-establish her defunct blog The Tig
Meghan Markle could make up to £300,000 per post if she set up a new social media profile, according to digital talent agents.
The @sussexroyal Instagram account which the Duke and Duchess of Sussex stooped using in 2020, is still followed by 9.4 million people.
Meghan now looks set to re-establish her defunct blog The Tig.
In March it was reported that Meghan had refreshed the trademark for the lifestyle blog she set up before meeting Prince Harry.
From 2014 to 2017 Meghan ran the blog which was named after her
favourite wine, a sangiovese blend Tignanello.
The Tig went
offline following the actress's engagement to Prince Harry in 2017.
A
broker at a leading creative partnerships agency said: "I can see Meghan
getting £200,000 to £300,000 per post easily."
They told The Times: "There’s no set fee for this sort of thing, but
brands have big budgets for people with the sort of reach she has."
Alison
Bringé of the brand performance company Launchmetrics said: "She’ll be in
line with the best-paid mega-influencers, if not the highest-paid in the
world."
She added: "The kind of viral-ity of the content that
comes from Meghan Markle is different to any other.
"When she wears a Stella McCartney dress, she generates
$3million for the label, where Michelle Obama generates around $300,000.
"A
Victoria Beckham catwalk show generates something like $8million — but
that’s holding an entire fashion show, compared to a [single shot] of Meghan
Markle."
Bringe also hailed the Duchess of Sussex as "having an
influence unlike any other" and pinpointed this as a shining characteristc
of her value to brands.
She said: "[Meghan] has a proximity to
her audience because they’ve followed along on this emotional journey she’s
had.
"Unlike a celebrity, you feel like you’re part of her life
and, unlike an influencer, you know she’s not trying to create
content."
