Meta held an employee preview of its upcoming Twitter competitor and a screenshot of the app managed to leak. The internal name for the new social media app is “Project 92” while the rumors suggest the official name may be “Threads”.
Based on the leaked screenshot we can see the interface looks
quite similar to Instagram but without images. As per Chris Cox – Meta’s Chief
Product Officer (CPO), the upcoming social media app will utilize the
ActivityPub social networking protocol which will allow users to migrate their
Instagram accounts and followers to the new platform.
The Meta exec also shared the app will be “our response to
Twitter” and will automatically populate profiles with the user’s Instagram
account information. Meta has reportedly received multiple requests from
public figures and creators for a stable Twitter alternative that’s
transparently operated and secure for distributing information.
Meta
reportedly has a commitment from several celebrities including DJ Slime to use
the new platform and is in discussions with Oprah Winfrey and Dalai Lama as
potential additions. Development for the new social media project began in
January and will be available as soon as possible.