Apple has uploaded the entire first episode of its sci-fi dystopian TV show “Silo” on Twitter, allowing anyone on the platform to view it for free. The move comes three days before the streaming service is set to air the show’s season finale.
Silo, which was recently renewed for a second season, is about a toxic future where a community lives in an underground silo. The show is based on the science fiction novel “Wool” written by American author Hugh Howey.
3 days until the #Silo finale.
— Apple TV (@AppleTV) June 27, 2023
Here’s the entire first episode. pic.twitter.com/lIcTXCQ9D6
The move is a way for Apple to garner excitement for one of its
popular shows by letting people watch it for free in the hopes that they get
hooked on it and sign up for an Apple TV+ subscription. The concept isn’t
new, as networks have done the same in the past by uploading pilot episodes
on YouTube.
Since Twitter recently started allowing longer video
uploads for subscribers, Apple is choosing to leverage the social media
network’s new capability by promoting its show ahead of its season finale.
Apple could be starting a sort of a trend with this move, as we may start to
see other companies following suit.
