Joe Rogan shares his reaction to Bud Light selecting Dyan Mulvaney as the face of their brand
Joe Rogan has recently expressed his disappointment over Bud Light’s new ambassador Dylan Mulvaney.
Lately, Rogan discussed with his guest actor Ice Cube as to why the brand selected transgender TikTok star as face of their beer on The Joe Rogan Experience podcast.
“Who controls Bud Light? That’s the question. Why would they
make a dumb decision like that? Are they trying to ruin Bud Light?”
questioned the 54-year-old rapper.
Expressing his confusion, Ice
Cube further said, “Why would they want to ruin Bud Light? Are they trying
to take down some of our most iconic American brands?”
To this,
Rogan responded, “They did so because everybody has to dedicate a certain
amount of time to woke stuff.”
The podcast host took a dig at Alissa Heinerscheid, the
executive who decided to put Mulvaney in their campaigns.
“The
problem is also ... you get these people coming out of college, like this
lady who made the decision for Bud Light,” stated Rogan.
The host
mentioned, “She’s gone through the university system, she’s in the corporate
system, and she’s a woman. And she thinks, ‘we have to be more
inclusive’.”
Rogan noted, “Take a brand like Bud Light. It’s for blue-collar
drinking people and they like to watch football and drink Bud Light, and
then all of a sudden you have this mentally ill person.”
“And you
make a big deal out of putting this person ... on a Bud Light,” he added.
For
the unversed, Mulvaney was confirmed as an ambassador of the beer in April.
However, the star faced backlash and criticism online and even consumers
boycotted the drink.