Ed Coram-James, the CEO of PR firm Go Up, shared his perspective with Express UK, advocating for the couple to make joint public appearances whenever possible. He highlighted how William and Kate complement each other in terms of public relations, stating, "They are the perfect PR foils for one another, with their strengths and weaknesses complementing each other's."
Coram-James elaborated on their dynamic, noting, "The Princess of Wales naturally softens the image of the Royal Family and takes on much of the PR heavy lifting. William comes across as relatable and human, leaning slightly more toward a regal image. Kate, on the other hand, exudes a regal aura while appearing more approachable. Together, they strike a balance between the regal and human aspects."
The advice underscores the significance of maintaining a unified front during public engagements to project a harmonious and balanced image of the royal couple and the monarchy as a whole.