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Challenges Mount for Meghan Markle's Brand as Talent Agency WME Expresses Regret

Challenges Mount for Meghan Markle's Brand as Talent Agency WME Expresses Regret

In the face of a tumultuous year for Sussex business, William Morris Endeavor (WME) finds itself grappling with the complexities of managing Meghan Markle's brand, prompting questions about the viability of their partnership.

Meghan Markle, the former Suits actress, faced a significant setback in her career when her Spotify deal was unexpectedly terminated in July, casting a shadow over her multi-million Netflix contract with Prince Harry.

Having joined forces with the prominent Hollywood talent agency, William Morris Endeavor, in April to lead her business and career ventures, Meghan's trajectory has encountered unforeseen challenges.

Royal reporter Kinsey Schofield, citing a Deadline report, highlighted Meghan's struggle through WME in securing brand deals, leaving the agency perplexed about effective brand management. The speculation surrounding the Sussexes' career hurdles has even fueled conversations about their strained relationship with the royal family.

Schofield noted the apparent animosity directed at the Royal Family by the Sussexes, influencing brands like Dior to divert from previous rumors of collaboration with Meghan. Instead, attention turned to the actress playing Kate Middleton in The Crown, who became the new face of Dior.

Amid these challenges, Schofield suggested that Harry and Meghan's eagerness to reconcile stems from the necessity to mend ties with the Royal Family, enabling them to navigate the complexities of Hollywood more successfully.

Notably, The Hollywood Reporter previously labeled the Duke and Duchess of Sussex as the "biggest losers in Hollywood," presenting them as a compelling case study for Harvard Business School on the intricacies of brand buzz failure.

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