Meghan Markle, the Duchess of Sussex, has made a surprising return to
acting, showcasing a strategic and clever move to rebuild her image following a
challenging year. In a new commercial for Clevr Blends posted on Instagram,
Meghan played the role of an intern, engaging in various activities in the
background while the brand's chief executive highlighted the company's
achievements.
Brand and culture expert Nick Ede commended Meghan's approach, describing it
as "clever" and emphasizing the need for a departure from the previous
narrative of worthiness and dramatic revelations. Despite some negative
comments on social media, Ede sees this move as a well-thought-out
rehabilitation strategy for Meghan, positioning her as a standalone brand.
Ede predicts that Meghan will focus on creating personality-led content that portrays her as kind, compassionate, entertaining, and willing to poke fun at herself. From a brand perspective, he believes this is the strongest and most authentic way for Meghan to rebuild her reputation and credibility. While acknowledging the polarizing public perception of Meghan, Ede suggests that this strategic comeback could win over some detractors and reshape her image in the media.
