Brand expert Nick Ede, in a conversation with MailOnline, expressed concern about the Duke and Duchess of Sussex's current standing, describing it as a "precarious position." Over the years, the couple has garnered attention for various controversial events, including their explosive interview with Oprah Winfrey, Harry's upcoming memoir Spare, and recent claims of 'racist royals' in Omid Scobie's Endgame.
Discussing the consequences of their strained relationship with the royal family, Nick remarked, "After Megxit, they secured substantial deals with platforms like Netflix and Spotify, but it seems like they've lost sight of their identity and purpose."
According to the expert, Prince Harry and Meghan are navigating a "dangerous territory," potentially isolating themselves due to a lack of trust. Nick noted that renowned brands, organizations, and public figures are hesitant to associate with the couple from Montecito, fearing potential damage to their own reputations.
"They've found themselves in a challenging position where trust may have been eroded, and trust is paramount for any brand, charity, or individual," he concluded, emphasizing the importance of trust in maintaining positive associations.