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Prince Harry and Meghan Markle find their concerns about the integrity of the 'Sussex brand' turning into reality as revelations about the 'racist royals' surface.

Prince Harry and Meghan Markle find their concerns about the integrity of the 'Sussex brand'

Despite implementing various strategies in recent months to rejuvenate and fortify their brand, the aftermath of Omid Scobie's "Endgame" appears to have dealt a significant blow.

Initially, when Meghan Markle hinted at 'concerns' about Prince Archie's skin color during her 2021 interview with Oprah Winfrey, she deliberately refrained from publicly naming those involved. However, the Dutch version of Scobie's book identified King Charles and Kate Middleton as the 'racist royals,' causing a considerable backlash against the Sussex brand.

PR expert Edward Coram-James, speaking to Express.co.uk, expressed the view that the Sussex brand now has "very little currency left" due to their unconventional approach, which he describes as a "wrecking ball."

While the Sussexes have not yet commented on the ongoing drama, speculations about Meghan being the source for Scobie's revelations have circulated. However, an insider close to the Duchess has dismissed claims that she intended for the individuals to be named publicly, as reported by The Mail.

Coram-James suggests that the couple's chosen "strategy [that] didn’t align with their status" seems to have backfired, resulting in a shift from being treated as a blend of Hollywood and actual royalty to being perceived more like tabloid fodder due to their unconventional approach.

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