Prince William and Kate Middleton are concluding the year with several noteworthy achievements, meticulously chronicled on their social media platforms.
Drawing inspiration from Prince Harry and Meghan Markle, the senior royals embraced the trend of uploading dynamic videos, enabling them to connect with a broad audience on their own terms.
Their recent accolade includes commendation for sharing a comprehensive monthly roundup of their royal engagements in September.
Presently, Kate and William's official account on X, previously Twitter, boasts an impressive nearly 3 million followers, while they choose to follow fewer than 500 accounts.
Their Instagram account, initiated in 2015, commands a remarkable following of 15 million, surpassing other royal members.
According to analysis by the Daily Mail, the couple's social media has taken on a modern flair, marked by experimentation with Reels, Guides, and Highlights.
In addition to their well-established presence, they also maintain a YouTube channel, making its debut on the video platform in May 2021.
With 656k subscribers and millions of views across 86 videos, their YouTube page is a testament to their expanding digital influence.