According to a LinkedIn post mentioned by Brides, the royal couple is actively seeking an individual to contribute to the development of their official initiatives.
The chosen candidate will collaborate creatively with the team to design, plan, and execute various visits, ranging from formal state occasions to more imaginative engagements aligned with their royal highnesses' thematic areas.
This move comes in the wake of public discontentment with the work ethics of Prince William and Princess Kate, prompting them to address the issue by actively seeking additional support. The criticism peaked in 2023, with some labeling them as 'lazy' due to a perceived lack of engagements.
Royal expert Gareth Russell cautioned the couple about the potential consequences of scaling back their royal duties, noting that despite likely prioritizing their home life, it could be exploited by critics painting them as 'lazy.' Given the monarchy's recent challenges, William and Kate were expected to be prominent figures for positive publicity, making their public presence crucial in shaping their narrative and countering negative perceptions.