Prior to her union with Prince Harry in 2017, Meghan Markle's acclaimed blog, "The Tig," stood as a testament to her entrepreneurial prowess.
Undoubtedly, Meghan Markle's prior triumphs serve as a reservoir of experience for her latest entrepreneurial endeavor.
In a surprising digital comeback, the Duchess of Sussex unveiled her new business venture, American Riviera Orchard, via Instagram on Thursday, March 14, 2024. The vintage-themed video, set against Nancy Wilson's 'I Wish You Love,' showcases Meghan immersed in home cooking, as well as meticulously arranging white roses and hydrangeas.
This imagery paints a portrait of a quintessential Californian "yummy mummy," indulging in luxury candles and farm-fresh organic produce.
It appears that William Morris Endeavor (WME), Meghan's influential Hollywood agency, has been diligently rebranding "Brand Meghan" amid fluctuating public sentiment on both sides of the Atlantic.
It's worth noting that a lifestyle blog seems to be a niche Meghan could excel in, given her previous success with "The Tig." Reports suggest the blog generated significant annual revenue for her before her engagement.
It seems likely that WME and Meghan are strategizing to secure high-profile brand partnerships for exclusive luxury products to feature on the "American Riviera Orchard" platform.
While Meghan has refrained from directly leveraging the term "royal," adhering to the stipulations set during the 2020 "Sandringham Summit," her branding as "Meghan, The Duchess of Sussex" subtly nods to her regal lineage.
Her legal team would likely contend that she has the right to utilize this title, given that she doesn't receive financial support from the Royal Family or the British government. This venture could potentially offset mounting security expenses and the significant mortgage on her Montecito estate.
The new Instagram venture has rapidly amassed over 346,000 followers within a mere 24 hours, hinting at the strategic timing behind its launch.
