Meghan Markle, the Duchess of Sussex, has made a notable return to the public eye with the launch of her new business venture, American Riviera Orchard. The brand's name and theme seem to nod towards the royal family, symbolizing 'wealth and luxury.'
Announcing her latest endeavor on Instagram on Thursday, March 14, 2024, the former working royal has expanded her portfolio beyond acting and philanthropy. According to The Guardian, American Riviera Orchard is expected to offer a range of products, including cookbooks, tableware, linens, and an assortment of spreads and preserves like jellies, jams, and nut butters.
In a conversation with The Sun, consultant graphologist Tracey Trussell offered insights into the branding of Meghan's new venture. Trussell suggested that the stylized writing and design choices in the brand's presentation "uncover how much prestige and status means to her."
Discussing the calligraphy, Trussell elaborated, "Stylized writing often represents a persona or role-playing, revealing a conscious desire to project a cultured image." She further highlighted that the "large capital letters with flourishes signify pride," while the "gold color theme symbolizes wealth, prosperity, luxury, and royalty."
Meghan's latest business venture comes at a time of heightened scrutiny and controversy surrounding the royal family, particularly following the accusations of photo manipulation involving Princess Kate. As the narrative unfolds, Meghan's strategic brand choices are seen as significant, possibly reflecting her evolving relationship with the royal family and her own aspirations in the world of entrepreneurship.
