Amidst a flurry of public attention, Meghan Markle has discreetly ventured into the realm of lifestyle branding, making strategic moves to sidestep potential controversies.
The Duchess of Sussex marked her return to Instagram with the unveiling of her new brand, American Riviera Orchard, which appears to center around lifestyle and culinary pursuits.
Notably, the brand's logo incorporates design elements reminiscent of the Sussex coat of arms, a decision that has sparked debate and criticism among industry experts.
Renae Smith, a seasoned PR consultant, expressed reservations about Meghan's branding choices, describing them as "not without controversies." Smith elaborated, questioning the wisdom behind intertwining her royal identity with a personal brand that doesn't directly align with public service responsibilities.
"If Meghan aims to distance herself from the obligations associated with her royal title, it might have been prudent to refrain from leveraging it for a brand that isn't geared towards public service," Smith opined.
Aligned with the launch of her lifestyle brand, Meghan's forthcoming cooking show on Netflix seems to be a synergistic extension of her brand's ethos.
Smith further observed that Meghan's pivot towards a lifestyle brand could be interpreted as a strategic move to "rehabilitate" her public image, reflecting her personal values and priorities.
Concluding, Smith speculated that this venture might also serve as a mechanism for Meghan to exercise greater control over her personal brand narrative and maintain autonomy over her public perception.
