Meghan Markle's strategic timing for her brand launch appears to have paid off, quickly capturing significant attention on social media.
The Duchess of Sussex discreetly introduced her lifestyle brand, American Riviera Orchard, on Instagram last Thursday, rapidly accumulating 361,000 followers by Friday.
Astute social media observers pointed out that Meghan's new brand had already outpaced Prince William's long-standing initiative, The Earthshot Prize, which has garnered fewer than 300K followers since its 2020 launch.
Prince William introduced The Earthshot Prize with the aim of spotlighting climate change issues and fostering innovative solutions to global environmental challenges. Earlier this week, the Prince of Wales marked a milestone for the initiative, unveiling its launchpad and highlighting 25 Earthshot solutions from six continents, with funding requirements exceeding $512 million.
In contrast, Meghan's brand unveiling coincided with Kate Middleton's ongoing absence from royal duties due to recent abdominal surgery. Amidst heightened scrutiny and rumors surrounding the well-being of the Princess of Wales, Meghan's brand launch emerged.
Remarkably, in just two days, Meghan's brand has garnered more attention than Prince William's Earthshot Prize has managed to achieve over its four-year span.
