As Meghan Markle and Prince Harry contemplate a return to the UK in May for the 10th anniversary of the Invictus Games, they are receiving pivotal advice to fine-tune their public image and boost their popularity on British soil.
A seasoned PR expert, Lynn Carratt from Press Box PR, suggests that the Duke and Duchess of Sussex should adopt a more grounded approach to their public persona as they embark on a brand revitalization journey.
Carratt emphasizes the importance of consistency and authenticity in their public image. She advises, "For Meghan and Harry to resonate with the British public and elevate their popularity, they should focus on authenticity and consistency in their brand portrayal as a couple."
Speaking to the Daily Mirror, Carratt elaborates, "Meghan might benefit from embracing a more down-to-earth style, occasionally opting for affordable fashion choices akin to Kate Middleton's. Presenting herself as a relatable working mother navigating common challenges could also enhance her appeal."
Highlighting the significance of the upcoming Invictus Games, Carratt believes that a successful event could further bolster Harry's public standing.
Furthermore, Carratt urges the couple to display empathy and solidarity towards other members of the royal family, especially Charles and Kate, during their health struggles. She advises them to refrain from exploiting their royal connections for personal gain.
In concluding her advice, Carratt stresses the importance of a well-thought-out PR strategy, suggesting that Meghan and Harry should utilize media platforms to showcase their charitable work rather than engaging in controversial interviews that might fuel gossip.
In essence, Carratt's guidance underscores the need for Meghan and Harry to strike a balance between their privileged status and relatable public image to win the hearts of the British populace.
