Lady Louise Windsor, currently a student at the University of St Andrews, has been suggested as someone who could "rescue" the royal family from its current difficult phase, according to PR experts.
The 20-year-old daughter of Prince Edward and Sophie, Duchess of Edinburgh, was deliberately not given a princess title, unlike her cousins Beatrice and Eugenie. Her upbringing, focused on preparing her for a future career outside traditional royal roles, has drawn praise for its practicality.
Sophie, Duchess of Edinburgh, previously explained their decision: "We try to bring them up with the understanding they are very likely to have to work for a living. Hence we made the decision not to use HRH titles. They have them and can decide to use them from 18, but I think it’s highly unlikely," she told The Times.
Alison Lancaster, co-founder of Pressat, sees potential in Lady Louise and other young royals taking on more active roles. She believes they can inject much-needed freshness and relatability into the monarchy, which is often perceived as "stuffy" and steeped in tradition.
"These four ladies aren't your typical tiaras-and-tea set. They're smart, accomplished young women with their own identities and passion projects already resonating in the real world," Lancaster shared on GB News.
Lady Louise frequently accompanies her parents, the Duke and Duchess of Edinburgh, to significant royal events like Christmas and Easter walkabouts. She also recently stood on the Buckingham Palace balcony during the Platinum Jubilee and after King Charles's Coronation, marking her growing presence within the royal family.
Speculations are rife that Lady Louise might join her parents and younger brother, James, Earl of Wessex, at upcoming events like Trooping the Colour. This potential public appearance could signal a significant step for Lady Louise as she navigates her role within the royal family during challenging times.
