Princess Beatrice Receives Recognition for Her Discreet Presence
Princess Beatrice, daughter of Prince Andrew, has earned a new title for her "allure and appeal," largely due to her rare use of social media. Unlike her sister, Princess Eugenie, Beatrice maintains a low profile, leading a private life with her husband, Edoardo Mapelli Mozzi, and their children, away from the public eye and royal duties.
Rochelle White, Founder and Creative Director of Rochelle White Communications, shared insights with GB News about the potential of the York sisters as working members of the Royal Family. White emphasized the unique strengths both sisters bring to the table.
“Eugenie is great as she does have an open social media account that allows the public to get to know her and her family and build that relationship with her in a way that is relatable. It's like a peak behind the curtain,” White noted. She highlighted Eugenie's ability to connect with the public through her accessible Instagram presence.
In contrast, Princess Beatrice's lack of a public Instagram account, with just a private account followed by 674 people, including her husband and mother, Sarah Ferguson, contributes to her mystique. “There is an air of mystery around her, her life and what she gets up to. It has that allure and appeal that royals should be seen and not so readily accessed,” White explained.
This distinction has earned Beatrice a new title, recognizing her ability to maintain an enigmatic presence, which many see as a traditional royal quality. Despite not being a working royal, Beatrice continues to make impactful public appearances.
Recently, Beatrice visited St Mary’s and St John’s Primary School in London, emphasizing the importance of sun protection to Year Five pupils. This visit aligns with her role as Patron of the British Skin Foundation, a role that holds personal significance following her mother’s recent skin cancer diagnosis.
Sarah Ferguson, 64, underwent surgery to remove a malignant melanoma earlier this year, following treatment for breast cancer. Beatrice’s involvement in promoting skin health underscores her commitment to causes close to her family.
While Princess Eugenie's open social media approach fosters public engagement, Princess Beatrice's reserved demeanor and selective public appearances enhance her allure, each sister offering unique benefits to the royal image.