Royal Sisters Assume Greater Roles Amid Family's Image Makeover
Princess Beatrice and Princess Eugenie, daughters of Prince Andrew and Sarah Ferguson, are pursuing distinctly different paths within the royal family. PR expert Rochelle White notes that Princess Beatrice prefers to maintain a low profile, prioritising her personal privacy and avoiding public scrutiny.
In contrast, Princess Eugenie is taking a more open approach to her royal status. "Eugenie understands and leverages her position to enhance her personal brand and engage with various projects," White explained. "She aims to be relatable and accessible, mirroring her mother’s public persona."
Although neither princess holds a full-time position under King Charles III, their roles have grown in importance. Amid challenges to its reputation, the royal family reportedly relies on Beatrice and Eugenie to help restore and enhance its image.
PR expert Laura Perkes emphasises the need for the royal family to adapt and improve its public perception, especially after controversies involving the Sussexes. "The royal name has been affected, and it's crucial for the family to adapt and improve their public perception to remain relevant," she stated.
Perkes suggests promoting Princess Beatrice, Princess Eugenie, Zara Tindall, and Lady Louise Windsor to full-time working roles. "Each of these women serves as a role model, focusing on meaningful projects that resonate with the public," Perkes explained, highlighting their potential to positively influence the royal family's reputation and maintain its relevance.
