PR Expert Highlights Doubts About Meghan Markle's Lifestyle Brand and Its Future Success
Meghan Markle’s highly anticipated lifestyle brand, American Riviera Orchard, is facing scrutiny as a PR expert voices concerns about its viability. Despite the Duchess of Sussex teasing the brand six months ago, details have remained limited, with just a few product releases like jars of jam.
According to reports, Meghan is encountering difficulties in securing a CEO for the venture, which has raised alarms in the business community. PR and brand marketing expert Matt Yanofsky shared his apprehensions, stating that without a clear revenue plan in place within the next 60 to 90 days, investors may begin to pull their support.
Yanofsky remarked, “I’d be happy to be proven wrong, but as of now, American Riviera Orchard seems to be the wrong product with the wrong people.” This critique reflects growing doubts about the direction of Meghan’s new venture as it approaches its official launch.
