Royal Partner Teams with Danish Tycoon to Transform Georgian Spa Town
Peter Phillips, King Charles’s enterprising nephew, has taken a significant step into the property world with a £5 million investment in Bath. Partnering with Danish retail billionaire Troels Holch Povlsen, Peter’s new venture centres around managing a dynamic mix of shops, bars, restaurants, and small businesses in the historic Georgian spa town.
Operating through Aston Cole Ltd, a company Peter founded in 2022, the project showcases his strategic approach to real estate. Aston Cole is jointly owned by Peter’s Aston S&I and Povlsen’s Nine United Properties UK Ltd. The partnership benefits from Povlsen's family’s extensive property expertise—his son Anders is the largest private landowner in Britain, overseeing 220,000 acres of Scottish countryside.
Peter’s foray into real estate marks a shift from his previous ventures, including his work in milk commercials and Covid-testing. His calculated move reflects a growing ambition to solidify his business credentials while contributing to Bath’s vibrant economy.
Beyond his business pursuits, Peter has carved out a quiet but pivotal role within the royal family. Known for his pragmatic and grounded outlook, he serves as a trusted advisor to his cousin, Prince William, offering corporate wisdom gleaned from years spent outside the royal spotlight.
With King Charles’s nephew emerging as a rising force in both royal and business circles, his Bath project underscores a blend of ambition, collaboration, and calculated risk that could redefine his legacy.
