Duchess of Sussex’s Instagram comeback sparks debate over strategy
Meghan Markle’s return to Instagram has reignited public interest and controversy as the Duchess takes a calculated approach to her social media presence.
Posting for the first time in years on her new account, @meghan, Meghan shared a serene video of herself writing "2025" in the sand, hinting at a promising year ahead. This follows the announcement of her upcoming Netflix series, With Love, Meghan, set to debut on January 15.
While fans celebrated her social media comeback, royal commentator Phil Dampier raised concerns about her decision to disable comments.
“Meghan’s move to turn off comments appears to reflect a desire to control the narrative,” Dampier told The Sun. “The polished nature of the posts, coupled with limited interaction, suggests an effort to carefully manage public perception.”
The expert likened her strategy to her and Prince Harry’s broader approach to media, noting, “They are known for meticulously curating their public image, and this Instagram strategy seems to align with that ethos.”
Though Meghan’s return has generated excitement among her supporters, critics argue that her limited engagement raises questions about her relationship with fans and the media.
As With Love, Meghan nears its release, the Duchess’s calculated social media strategy is sure to keep the conversation going well into 2025.
