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Meghan Markle Makes Key Instagram Update Following Brand Backlash

Meghan Markle Makes Key Instagram Update Following Brand Backlash

Duchess Responds to Criticism Over 'As Ever' Rebranding Controversy

Meghan Markle has made a notable change to her Instagram page amid growing backlash surrounding the rebranding of her lifestyle brand, As Ever.

The Duchess of Sussex recently revealed the renaming of her brand from American Riviera Orchard to As Ever through a selfie-style video on her official Instagram account. However, the rebrand soon attracted criticism after Francisca Mora Veny, the mayor of Porreres, accused Meghan of copying a Majorcan town’s coat of arms for the logo.

In response to the controversy, Meghan has now followed the official As Ever Instagram page from her personal account, a move seen as a subtle show of support for the brand despite the ongoing criticism.

Meghan Markle Makes Key Instagram Update Following Brand Backlash

On 18 February, Meghan spoke about her new venture, calling it her "love language," as it brings together her passions for food, gardening, entertaining, and thoughtful living.

"I will keep sharing behind-the-scenes tidbits with you here as we ramp up to launch. I can’t wait for you to get your hands on everything we’ve been creating. Sending lots of love," the Duchess shared in her statement.

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