Duchess accused of using children as ‘clickbait’ to promote new fashion venture
Meghan Markle is facing backlash after posting a rare photo featuring her children, Prince Archie and Princess Lilibet, just moments before unveiling a new business initiative.
The black-and-white image, which shows Meghan embracing her children with their faces turned away from the camera, was shared across her personal and official As Ever platforms. Shortly after the post, the Duchess launched her new ShopMy page, spotlighting her curated fashion selections — a move marketing experts suggest could prove highly profitable.
Critics were quick to react, with former Conservative MP Anna Firth telling GB News that Meghan “used her children as clickbait to grab huge traffic.”
The photo — rare in its intimacy but carefully curated — has reignited debate over the couple’s balance between privacy and publicity, especially as they continue expanding their lifestyle brand.
Earlier this year, Meghan rejoined Instagram to support her upcoming lifestyle program With Love, Meghan and promote her As Ever merchandise line, signalling a renewed chapter in her media and business ventures.
While supporters view the image as a personal and heartfelt family moment, critics argue its strategic timing suggests a calculated effort to boost visibility and engagement.
