Duchess promises free gift in heartfelt message following product oversell error
Meghan Markle has issued a personal apology after a technical blunder disrupted the launch of her new lifestyle brand, As Ever, leaving some customers disappointed and empty-handed.
The Duchess of Sussex unveiled the brand last week to much excitement, announcing that products had sold out within hours of release. However, behind the scenes, a website glitch resulted in a limited-edition item—reportedly a specialty honey—being oversold.
In response, Meghan quickly stepped in to address the issue directly, sending a heartfelt letter to affected customers. Addressed as “Dear friend,” her note expressed sincere regret and gratitude.
“My goodness, what a whirlwind this week has been! Thank you for the support. It really means so much to me,” she wrote. “I was so sorry to hear about what happened with your order, and that due to overselling we are not able to get you the Limited-Edition Honey.”
Meghan reassured recipients that her team had worked hard on the launch and were equally saddened by the mishap. To make amends, she offered a special promise:
“When our next limited-edition item drop happens, you won’t just be the first to know... you’ll be the first to receive it. No need to order—it will come to you in the mail as a gift from me.”
The message concluded with a thank-you for continued support and a teaser that more exciting items are on the way from the As Ever brand. The Duchess’s quick response and personal touch have been praised by fans, many of whom have expressed understanding and appreciation for her transparency.
