Duchess launches new lifestyle collection as Duke faces growing charity fallout
Meghan Markle has issued a warm and personal message to fans as she unveiled a new chapter in her lifestyle brand, As Ever, even as Prince Harry remains embroiled in controversy over his departure from the charity he co-founded, Sentebale.
On March 31, the Duchess of Sussex announced that a fresh collection from her brand would be launching this week, delivering the news via a touching newsletter sent directly to subscribers.
“Ever since I can remember, I've been dreaming up easy ways to elevate the everyday into the exceptional,” Meghan wrote. “I always knew that I wanted to turn these ideas into something real, and to make beautiful items that spark connection and celebrate quiet, meaningful moments.”
She explained that the new collection is inspired by how she shows care to the people in her life and hopes the products reflect “the magic of Montecito” in a way that others can bring into their own homes.
Encouraging her followers to embrace their individuality, Meghan added, “Someone once told me the biggest risk you can take is deciding not to take one at all. Now, after careful planning and preparing (while also parenting!), it’s time to bring As Ever from my home to yours so you can make the everyday exceptional in an easy yet meaningful way.”
The Duchess’s uplifting message arrives during a turbulent time for the Sussexes, as Prince Harry faces backlash over his resignation from Sentebale. The charity has been at the center of a public dispute following serious allegations from former chair Dr. Sophie Chandauka—claims that have been strongly denied by sources close to Harry.
While the charity row continues to dominate headlines, Meghan’s announcement offered a dose of optimism, marking a new beginning for her brand and signalling her continued focus on creativity and connection.
